Palak Periwal is a third-generation entrepreneur, raised in an agri-business family. Her father is an industrialist and a farmer, which gave her a unique perspective on industry as well as agriculture. She completed her MBA from RMIT University, Australia, and began her career in Marketing and PR, focusing on brand building and strategy. Today, she dedicates herself full-time to building Buckitoz, India’s first buckwheat-only brand, with a vision to make it mainstream.